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There’s no denying that we all need to learn to cope with more days of extreme heat each summer. As a result, we’re looking for 
It seems like people are wising up and realizing there is no “magic bullet” when it comes to weight control and a healthy body composition. Instead, we are going back to the basics of maximizing nutrient dense diets, prioritizing regular movement, and supporting healthy blood sugar balance—all reliable ways to maintain healthy body weight.
For decades, menopause—something that every single person with ovaries will go through—has been a taboo topic, something to be dreaded, nervously joked about, and quietly suffered through. But as Gen Xers and Millennials begin the transition into perimenopause, which can last up to 12 years and often occurs in the prime of life, they are refusing to suffer in silence. In 2024 we’re ready to shatter the stereotypes surrounding menopause and see it for what it is: a normal, transitional part of life that doesn’t have to be suffered through. This year we’ll see more conversations, education, and support—from diet and lifestyle to supplements and personal care products—that will empower women to 
A couple of years ago, the average person was oblivious to the term “skin barrier;” today, the hashtag #skinbarrier has 4.8 billion views on TikTok. The four main components that make a healthy skin barrier are lipids (think ceramides and fatty acids), the acid mantle (responsible for skin’s pH), the microbiome, and the skin’s immune cells. And as it turns out, no matter what your skin type, keeping your skin barrier balanced is essential for healthy, calm, clear, and hydrated skin at any age.
Beauty shelves are packed with products that aim to exfoliate, rejuvenate, brighten, soften, plump, and more. During the pandemic, we tried out the 12-step skincare routines (some of us damaging our skin barrier in the process), but in 2024, we’ll see the rise of “skinimalism.” People want to streamline their facial care for a simpler, more manageable routine.
A new type of toothpaste has come to the scene. 
Becomes an Unfortunate Reality Wildfire seasons are getting longer and more extreme as our climate changes, resulting in tens of millions of people being exposed to hazardous smoky conditions each year. Wildfire smoke is compounding the deleterious effects of air pollution caused by traffic and industry and may cause episodes of the worst air quality that people will ever experience. Fine particulate matter makes its way deep into the lungs, where it can lead to systemic inflammation and oxidative damage that 
You may have heard that lab-grown animal products are the way of the future, promising a “kinder, greener protein.” But this year, consumers will give a hard pass to synthetic biology used to make these animal-free proteins and instead, focus on meat, poultry, dairy, eggs, and seafood raised, sourced, and processed in ways that are better for the environment, the animal, and humans.
The term “regenerative” has grown in popularity in recent years. However, since the term is unregulated, anyone can put it on a product label or in their marketing materials, even if the environment from which the product was derived was worse off because of it. This is commonly known as “greenwashing” and has become a growing threat for those actually regenerating soil and land through their management. Furthermore, the battle to define regenerative agriculture often leaves out discussions around social justice, relational values, and the contribution of Indigenous and local knowledge.
The internet has exploded with boards. From butter boards to dessert boards, snack boards, and more, boards have been having their moment—and social media is to blame.
The Mediterranean Diet is certainly not new, but it is all the rage. It has stood the test of time because it’s delicious, easy to follow, and it supports health in a myriad of ways. Even better? It’s not a strict diet, but an eating lifestyle that leaves you feeling satisfied, not deprived.
For far too long, “vegetable” oils such as corn oil, soybean oil, and cotton seed oil have been touted as healthy, and with that, have become the predominant fats in the average American’s diet. We cook with them at home and they are ubiquitous in processed food, but these oils are high in omega-6s, which, when consumed in excess, can promote inflammation in the body.
A trend that stands alone while also touching every other trend for another year in row will be a new way of eating called the Regenivore Diet. Eating like a regenivore means making food choices that support your health and the health of the planet. Of course, it involves building delicious, healthy, and satisfying meals that provide essential nutrients the body needs to function optimally and support healthy blood sugar balance. But eating this way also supports the planet’s health, because it emphasizes nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate the soil, water, biodiversity, and the overall ecosystem in which they function. This includes foods that are organic, non-GMO, regeneratively grazed, humanely raised, and sustainably sourced. What’s not to love about that!? After all, the Earth is what we all have in common, and sustaining and regenerating the land is essential for not only providing for us today, but for generations to come.
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