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It’s safe to say we have all been feeling a bit (or maybe a lot) stressed, anxious, and/or depressed over the last few years. The happy news is that the omega-3 fatty acids EPA and DHA are a sure way to support our brains in alllll the ways.
Increasingly, people are realizing that daily digestive discomfort is in fact, not normal. Digestive comfort and gut health were the most requested topics for 
Apple cider vinegar (ACV) has been trendy for a few years now. Research shows that taking it with or before meals supports balanced insulin levels and lowers post-meal blood sugar levels, important for maintaining healthy weight and general overall health.4 And it has long been used to support healthy digestion when things like stress5 and aging6 slow down acid production in the stomach, making it difficult to digest food.
In 2023, consumers will be lowering their plastic footprint one bottle at a time. Solid body care products are more environmentally friendly than your typical bottled shampoos, conditioners, soaps, and lotions. These solid bars are plastic free and sometimes completely packaging free, the bars are made with less water than liquid versions, and they even last longer.
Consumer research shows that demand for ingestible body care is rising as people take a more holistic approach to skin care. A recent survey7 of women aged 30 and up found that 30 percent of respondents said they had bought an ingestible skincare product in the last year—almost DOUBLE the percentage that did so in 2017. The figure rose to 57 percent in the 25- to 34-year-old group.
The average menstruating person uses 12,000 to 15,000 disposable period products in their lifetime.8 In 2023, not only will we continue to reduce the societal stigma around speaking about menstruation, we will also turn to more eco-friendly period products. An easy first step is to choose products made with organic cotton to avoid pesticide residues found in conventional cotton products, as well as to support organic farming methods. Another simple swap, especially if you prefer tampons, is to choose those that are free of plastic applicators.
The notion of zero-waste cooking means trying to leave behind as little food and packaging waste as possible when cooking and eating. It includes the old dictum “reduce, reuse, recycle”: Reduce by using less unnecessary ingredients and cooking smaller portions to avoid excessive leftovers that will end up in the trash; Reuse by repurposing old food scraps instead of throwing them out; And recycle by composting leftover food scraps.
In 2023, we’ll see all-in-one products gain in popularity as we work to reduce waste and save money. Think back-to-the-basics, like castile soap and coconut oil, the OG’s when it comes to all-in-one products. One bottle of castile soap can serve as dish soap, laundry detergent, body wash and shampoo, shaving cream, hand soap, dog wash, and a versatile household cleaning product. Use coconut oil for cooking, moisturizing, removing makeup, conditioning wood products like wooden spoons and cutting boards, soothing skin irritations and bug bites, and adding to your coffee for a boost of energy. Stasher bags are a newcomer that fits the bill perfectly—these silicon bags make great toiletry and makeup bags for traveling, packing snacks on-the-go, storing art and craft supplies, freezing veggie scraps for stock (see zero-waste cooking trend!), popping popcorn, organizing small toys, and of course, storing food. Even vitamins can join the trend! Choose a multivitamin or combo formulas that include several nutrients, like a vitamin D & K combo, to replace individual bottles. It’s a win-win, for the environment and your wallet!
It’s hard to ignore the devastating scenes of ocean life tangled up in plastic waste and the towering mountains that landfills are becoming across the globe. Consumers, now more than ever, believe that brands have a responsibility to create positive environmental change by offering us better options. Not only is there a shifting trend toward more earth-friendly products, but consumers also want those products to be contained in earth-friendly packaging.
The Sober Curious Movement is all about becoming more aware of your drinking habits and developing a healthier relationship with alcohol, which can have huge positive effects on your physical and mental health. 
Is it just us, or does it seem like snacks have gotten a little out of control? So many snacks nowadays are turbo-charged with herbs, vitamins, or other supplement-style nutrients that it’s hard to really know what’s in our granola bar. Amidst all the functional foods hubbub, in 2023 consumers are opting for the simpler choice by going back to real food.
While we all know that the foundation of a healthy diet is built on an abundance of vegetables, quality proteins, and healthy fats, we all deserve a treat now and then. In 2023, it will be easier than ever to indulge sensibly with upgraded versions of familiar comfort foods.
A trend that stands alone while also touching every other trend this year will be a new way of eating called the Regenivore Diet. Eating like a regenivore means making food choices that support your health and the health of the planet. Of course, it involves building delicious, healthy, and satisfying meals that provide essential nutrients the body needs to function optimally and support healthy blood sugar balance. But eating this way also supports the planet’s health, because it emphasizes nourishing foods that are grown by farmers and ranchers who prioritize practices that sustain and regenerate the soil, water, biodiversity, and the overall ecosystem in which they function. This includes foods that are organic, non-GMO, regeneratively grazed, humanely raised, and sustainably sourced. What’s not to love about that!? After all, the Earth is what we all have in common, and sustaining and regenerating the land is essential for not only providing for us today, but for generations to come.
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