Rise and Shine With the Hottest Healthy Breakfast Trend From Purely Elizabeth^®!

The healthy breakfast brand that took granola from “crunchy” (figuratively speaking) to trendy started as the answer to this question: what’s your “impossible future?” We’re talking about Purely Elizabeth, whose founder, Elizabeth Stein, wrote “Start a natural foods company” as her answer to that question while on a 2008 nutrition retreat. In 2009, as her potential nutrition coaching clients became enchanted with her delicious, homemade foods, the “impossible” turned tangible. Purely Elizabeth now offers every kind of nutrient-dense granola (plus oatmeal and cereal, too) that your taste buds can dream of craving, from grain-free to ancient grain varieties. All granolas are Certified Gluten Free, baked in raw virgin coconut oil, and lightly sweetened with coconut sugar. So grab a bag or three, and give your taste buds a foodie fashion upgrade with Purely Elizabeth’s latest trend—Cookie Granola!

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Brew a Cup of Joy With Bigelow^®!

For Cindi Bigelow, leading the family tea business her grandmother Ruth started in 1945 is about knowing her primary motivator. She says that in business—it’s either money or mission, and it’s always been about mission for her. So, she operates Bigelow in the old-fashioned, family-centered way with its roots planted in quality, value, and passion.

Bigelow never cuts quality corners, from its sourcing partnerships to the consistency of each brew, to wrapping its tea bags in foil because it protects the flavor profile and phytonutrient content better than anything else. The company’s values, among many, include being Zero Waste to Landfill and promoting a culture in which employees thrive as the shareholders. Cindi and the extended Bigelow family’s passion is about bringing 2.3 billion cups of joy (and counting) to the world every year. Now go on and find the Bigelow cuppa happiness that’s unique to you!

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Don’t Stress About Breakfast—Just Mush!

Once a Wall Street go-getter, Ashley Thompson is now a breakfast on-the-go game changer! Her childhood experiences witnessing her sister’s challenges with diabetes planted her core belief that “better foods create better outcomes.” But her adult experiences in the frenetic world of finance highlighted how challenging it is to have “better food” ready to eat when you need it most. So Ashley went from packing a deliciously mushy, nutrient-dense work snack of overnight oats to co-founding MUSH—a brand offering nutritious, ready-to-eat foods you can take wherever you’re headed—no stress or mess. MUSH Overnight Oats are made with seven ingredients or fewer in most flavors, soaked in dairy-free milk, and naturally sweetened with dates, or fruit. From Vanilla Bean to Coffee, a variety calls to your taste buds, asking—are you ready to discover what better food can do for your day?!

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Consciously Craft Your Hygiene Routine With Spinster Sisters Co^®!

This founder and CEO is here to give you better hair days, better body care, and a brand that’s doing better for the planet! Meet Kelly Perkins, the woman behind Spinster Sisters Co! Kelly has been crafting soap and skincare since the 90s when she learned about the harmful ingredients common in personal care products and developed a passion for making better alternatives. These days, she and her team produce Spinster Sisters, a full line of plant-powered bath, body, skin, and haircare products, in a 100% wind and solar-powered microsoapery. The company is a Certified B Corporation, and Plastic Negative Certified through rePurpose Global. Its packaging features recyclable, compostable, and biodegradable materials (where possible), and its sulfate-free Shampoo Bars and Dry Shampoos are entirely plastic-free! So go on and pamper your beautiful self with Spinster Sisters—products that care as much about where they came from as where they’re going!

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The Honest Kitchen^®—Pet Food That’s People Quality!

If you’re a pup parent, you’ll no doubt search far and wide for solutions when your dog (or cat) needs them. So you can probably relate to the story of Lucy Postins, founder of The Honest Kitchen. In the early 2000s, Lucy’s dog Mosi suffered from frequent ear infections and skin problems, so she went searching for answers. She found them in an unexpected place—her own kitchen! Because, as Lucy had suspected, diet was at the root of the problem. Then, through The Honest Kitchen brand, she pioneered “human grade” pet food—a never-before-seen standard in this category. Simply put, this means that Honest Kitchen pet food and treats are crafted with the same ingredient quality and safety standards as those used for “people food” and prepared in “human food facilities.” Most importantly, it means you don’t have to search far and wide for solutions for your furry family’s healthy diet!

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Mudita Earth—Made to Illuminate You!

Have you experienced Mudita? In Sanskrit, it means finding joy in uplifting others, and this is the empowering message Mudita Earth (ME^®) skincare is built upon. Jessica and Pooja, the mother-daughter duo behind the brand, want users to celebrate themselves and their bodies. And they want their products to illuminate the beauty of diversity rather than selling a preset beauty standard. Before starting Mudita, both women were data scientists, so they used these skillsets to sort through thousands of reviews—looking for where the joy was lacking in skincare. They found a demand for safe, effective, botanically powered products that were also affordable, and they saw a glaring void in the “clean beauty” cabinet for people with melanin-rich skin. So Jessica and Pooja created a line of facial care that’s data-driven, founder-formulated, dermatologist-tested, and all-inclusive. Find joy in your reflection with Mudita Earth!

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Grandma’s Lye Soap^™ Knows What Skin Craves

One day, 46 years into marriage, Sue Robertson (Grandma) surprised her husband (Grandpa) with an unusual announcement. She told him she wanted to make “the best soap you have ever used!” Grandpa reacted with shock, considering Grandma had never been a soap maker. But, as Sue reminded him—she didn’t know how to cook when they were first married either! So... Grandma Sue got busy researching the soap-making ingredients best suited to human skin, leading her to the skin loving simplicity of lye soap.

Grandma’s Lye Soap lives by the motto—It’s not what’s in our soap, but what isn’t! It’s dedicated to sensitive skin, leaves your complexion’s natural oils intact, and is made with just three ingredients: lard, lye, and water—no detergents, fragrances, or other additives. And, like Grandma and Grandpa, it’s hardworking too, lasting through many a wash. Try it—you may discover the best soap you’ve ever used!

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Natural Grocers^® Brand Jute Shopping Bags: Great Product—Greater Purpose!

Help empower women and girls around the world with a Natural Grocers Brand Jute Shopping Bag! And add style and convenience to your shopping routine while you’re at it. These tasteful bags, crafted from jute and cotton, serve a greater purpose than bringing home your Natural Grocers haul—although that’s important, too. But the real mission of the bags is to fund our vendor partner, Lakshmi’s, efforts to help women and girls who need it. She doesn’t take a salary and donates most of her earnings to support women’s education and entrepreneurship. Among her many charitable endeavors, she’s provided thousands of microloans to women in 82 countries through the lending platform Kiva. And one of her deepest passions is funding higher education for girls from low-income families through her collaboration with Aarti, in India. Join Lakshmi in empowering women by incorporating Natural Grocers Brand Jute Bags into your sustainable shopping habits!

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Inesscents^®—Pamper Your Skin With Positive Plant Power

For Amber Ashley, the founder and formulator of Inesscents Aromatic Botanicals, “Community Centered Sourcing” is key to everything her brand does. Since starting her company in Oregon, in 2000, Amber and her team have been handcrafting Innescents body care products with the intention of creating a positive impact that reaches around the globe. This means that from supporting family-owned jojoba farms in Arizona to Costa Rican cocoa collectives to sourcing African Shea Butter that enables girls’ education in rural Ghana, Amber uses her supply chain to make the world a better place. And she uses the power of these partnerships and her expertise as a Certified Aromatherapist to deliver “some of the most potently therapeutic plant-infused skincare available!” Discover the plant powered positive impact your skin craves with Inesscents!

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Power Up Your Wellness Journey With Maryruth’s®!

“Move forward every day!” This is the motto of MaryRuth’s supplements and a deeply personal message from its founder, MaryRuth Ghiyam. Her journey to becoming a certified health educator and nutritional consultant and starting MaryRuth’s brand with her mother, Colleen, was forged through an era of family tragedies and personal challenges. So, her message that no small action towards well-being should be taken for granted holds the power of experience. And her brand’s mission is creating vitamin and supplement formulas to support your inner strength as you move forward.

MaryRuth’s Liquid Morning Multivitamin is formulated to promote healthy energy levels, metabolic processes, and immune system function as you move through your day. Its vibrant raspberry flavor and liquid format are a deliciously easy method of delivering essential vitamins, minerals, amino acids, and more to the whole family. And it’s also vegan, gluten-free, sugar-free, and Clean Label Project^® Certified, which means it’s been third-party tested for over 200 environmental contaminants and toxins. Empower your healthy momentum with MaryRuth’s!

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