Hello Neighbors,

Happy almost spring! These restless winds of March have us in a contemplative mood, so we wanted to share what’s been on our minds. With the world constantly changing at the drop of an algorithm, we’ve been reflecting on something that hasn’t changed in 65 years—our commitment to you!

When our parents started this journey in 1955, supplements and organic food weren’t available at the speed of same-day delivery, acquired via faceless transactions and guided by anonymous reviews. Theirs was a face-to-face, get-to-know-your-customers-and-suppliers kind of business. And that, although it has expanded, has not changed. We see your faces when you walk through our doors, we engage with you, and have the conversations that help you find the supplements and foods that meet your unique needs. Most of all, we care that you leave with the highest quality and authentic products you seek. The only way for us to guarantee that happens is to continue doing it just like our parents taught us—knowing every ingredient, supplier, and product that finds a place on our shelves! We are proud that we are not a “market place” that sells every poor quality, expired, questionably made with questionable ingredients, out-right fake product any unscrupulous supplier wants to put up for sale.

We carefully curate the largest selection of authentic supplements available in a brick-and mortar location, and we do it according to the steepest standards in the industry, verifying authenticity, purity, and Good Manufacturing Practices. Most importantly, we know "What We Won't Carry and Why." We keep a finger on the pulse of our industry so we can deliver, not on trends, but rather the most innovative and evidence-based formulas to support your health. Because we're in the know, we also don't wait for regulatory action to remove a product from our shelves if cautionary evidence comes to light, and we don’t continue to sell products with FDA-banned ingredients. With thousands of dietary supplement brands popping up these days, we believe our unique ability to bring you only those that we have personally vetted for quality ingredients to be of critical importance.

Education is empowerment, and it's one of the founding principles at the heart of the way we do business. A Google search can deliver an overwhelming amount of unverified information in a matter of seconds. A step inside our doors offers an entirely different experience. You’re guided to the products that best fit your needs by knowledgeable crew members—trained by nutrition experts—who can connect you with more resources and with our in-store nutrition experts, our Nutritional Health Coaches. We invest hundreds of thousands of dollars in Crew education every year so that you get the most up-to-date and knowledgeable answers to your health and wellness questions.

As technology continues to re-shape and change our world and how we live our daily lives, there is one constant that you can trust: Us, because our family values haven’t changed. The importance of personal relationships, caring about the health and wellbeing of our communities, and nutritional expertise has guided us for the last 65 years, and their value far outweighs the convenience of an algorithm. Our enduring commitment to you is sharing the empowerment of nutrition education and the benefits of the best natural and organic products, at Always Affordable Prices, because that’s the legacy our parents passed on to us.

Now we’ll leave you to your own springtime reflections, and we hope, as the Irish blessing says, that “Good luck be with you wherever you go, and your blessings outnumber the shamrocks that grow.” We look forward to seeing you soon!